Tourism and advertising


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Arrival: 14.08.2020
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Tourism and advertising

As soon as the time comes for vacations and vacations, the question immediately arises of where to go to relax, how to spend these long-awaited and unforgettable days. From all sides a lot of tips and suggestions are pouring. How not to get lost in the maze of life and choose exactly what you need?

Many advertising agencies save on paint, photos, good poems and appeals. Often advertisements to save space are glued to one another. The reader, approaching the stand of offers, sees one continuous announcement. He is lost among black letters on white paper, and leaves in despair. After all, advertising policy is a real art.

How, through three or four sentences, make a person think, and then push him to acquire this or that thing? For example, a second ago, a person did not even imagine that he needed a kettle or a refrigerator, and at the moment he was ready to purchase any of these products at the most unattractive price.

Often, travel agencies also make many mistakes in advertising. They confuse the tourist, giving him too many options. A person, reading ads, wants to go to Tunisia, and to Egypt, and to Turkey, as a result, he generally does not go anywhere. All the work of marketers to create advertising is useless.

The next mistake in promoting tourist advertising is that many travel agencies follow the standard "banal path": they collect photos of beautiful girls in swimsuits on the seashore, fashionable hotels, etc. An ordinary average layman might think that this is all too expensive and not for him, let the lucky ones go, I can’t.

But we all know that the cost of traveling to many countries has become much more affordable for the average person. Therefore, the main task of advertising agencies is to attract customers through advertising, rather than scare him away.

The next marketing move of travel companies is the ability to select a tour online. For these purposes, specialized computer programs are used. It should be noted that this option is the most convenient for the client.